75% of consumers admit to making judgments on a company’s credibility based on website design. It stands to reason then that website design mistakes will have a negative effect on your business’ bottom line.
You’ve probably experienced bad website design. It’s not too difficult to find these days given that there are a lot of misinformed website customers being sold inferior websites. We know what it feels like to land on a poorly developed site and when website design mistakes happen, we don’t like to be on the receiving end.
Neither do your customers.
You only get one chance to make a good first impression. Don’t blow it by making these avoidable website design mistakes.
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.
This mistake is probably the biggest offender. Why? You can get everything else right, but if a user can’t make a justified decision about why they should choose your business over a competitor, they’re going to click away.
46% of buyers will immediately leave a website if it’s not clear what the company does. Keep your visitor interested by immediately conveying what’s in it for them.
Today’s consumer is much more connected and impatient than five years ago. What does the modern consumer want from your website? They want it to be fast, secure, immediately accessible from a mobile device, and full of great, mobile-friendly content.
39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
In July 2018, Google rolled out “The Speed Update” for all users, desktop and mobile, indicating that site speed is an important search ranking factor.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Customers need to get in touch with you effortlessly.
More often than not, website owners fail show their phone number prominently in the header, footer, or on a dedicated contact page.
This is one of the easiest website design mistakes to avoid.
Customers do not want to work to find out how to get in touch with you. Reduce the friction between you and a sale by making your contact info easily accessible.
Not having a secure website is like waving a red flag at search engines and cautious website visitors. And no, it doesn’t matter if you don’t have an e-commerce site. If you ask for any personal information—from email and phone number to first and last name—your site needs to be secured. If not, Google (and other search engines) will push your website further down in the search results and limit your online visibility.
It’s crucial to have a well-constructed website but it’s also just as important to fill your site with content that attracts visitors, engages them and turns them into buyers. It’s important to maintain a solid digital strategy that includes what your content will consist of and where it will be placed.
Think of your new or refreshed website as a house you’re building for your customers.
You wouldn’t invite people to your house without having furniture for them to feel at home in, right? The same goes for the content on your site:
A missing call to action is one of the most common website design mistakes we see.
The best website user experience should tell a customer the what, where, and how.
There is no magic formula to obtain high search engine rankings and results definitely do not happen overnight.
Old school SEO was a mix of “stuffed” keywords, thin content, and use of haphazard backlinks (whether credible or not). Anyone making these web design mistakes can get penalized and lose site authority today.
Search engine algorithms have grown to be a lot smarter now and website value is based on much more.
These are some of the website design aspects that should be optimized to search.
Your website is your virtual storefront. Today’s modern, hyper-connected consumer expects a friendly, engaging, information-packed and friction-free experience. They won’t settle for less because, frankly, they don’t have to. Use these tips when working with your own designer to improve your customers’ experience.
If you don’t have a good designer with years of experience, please consider us. You can get in touch with us here.