Years ago, back when social media was catching fire like the gas station in Zoolander, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns to companies in search of ways to engage their customers. Social media gave companies access to do-it-yourself marketing and many companies wondered whether social media in-house or outsourced was best for their business.
Fast forward to today. Now that social media has matured and the platforms have recognized there’s money to be made from selling advertising, it’s not nearly as easy to succeed as it once was.
Many “social media experts” have faded from view and moved on to their next great adventure. But the big question still remains for a lot of confused marketers…
I was talking with a prospective client recently and she’s truly concerned about how to approach social media operationally. Many like her understand there’s a need for restructure to adapt to their customer’s shifting expectations.
Many like her also wonder…”Should I hire someone in-house or should I outsource?” The decision has been keeping her up at night. She’s tried a few scenarios and none of them have worked.
As I always do, I asked to chat with her about her business goals. After learning about her challenges, I explained the positives and negatives to both in-house and outsourced social media marketing. She was able to figure out what made the best sense for her business. I could feel her sense of relief as we made plans to move forward with designing their content strategy.
I got to thinking…there are probably many other business owners who have the same quandary: Should I do social media marketing in-house or should I outsource it? If this is a quandary for you, then you’ve come to the right place!
There’s a real predicament happening and it has everything to do with company structure. Many small business owners believe they don’t have the budget to hire someone. To that belief, I would say have a conversation about your options because it may not be true.
For larger businesses who have the budget but aren’t sure what’s best for them, again I say have that conversation about your options. Gather all the best information before you spend any more time forcing yourself to decide.
You have a finite amount of energy and spending any of it being frustrated is counter-productive.
1. The biggest challenge for most companies is not knowing for sure if their social media manager is performing well. If you’ve been contemplating hiring someone to do social media marketing in-house, these questions might sound familiar:
The remedy is to obtain expert advice from a veteran social media consultant (someone like me) and have them oversee things for at least a few months. Having an expert’s eye on things delivers peace of mind and ensures that your investment is bringing a return.
2. The other important component to having social media in-house is that unless you have a Facebook ads mastermind on staff, you’ll still need to outsource Facebook ads management.
Yes, the simpler Facebook ads can still be managed by your in-house person but Facebook ads have become very complex for most people. I advise Kruse Control’s clients to consider a trusted vendor to perform the more advanced lead-generation tactics of Facebook advertising, using their own written content strategy as a guide.
The pieces to the puzzle that must fit here are whether or not your business, your brand and your goals are suited for outsourced social media.
When it comes to social media in-house or outsourced, your decision is not an easy one. However, the more good information you get, the better you’ll feel about your decision. Salespeople can say many things and make it seem like their solution is the only one. But no one knows your business like you do so stand your ground and don’t say yes until you’re sure.
Talk it out. Get the answers you need, then take the actions that make you feel excited and happy.
If you need help making decisions, I’m here to help–> HERE