Why Dealerships Who Pay for SEO Services are More Satisfied

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SEO conglomerate Backlinko found that clients who pay more for quality SEO services are more satisfied with their results. Backlinko partnered with Northstar Research Partners to survey 1,200 small business owners across the United States with the goal of better understanding the current state of the SEO services industry. We decided to put Backlinko’s data to the test and apply this methodology to our dealer clients. Before we do that, let’s dig a little deeper into their findings.

Specifically, we discovered that clients spending $500/month [on SEO services] were 53.3% more likely to consider themselves “extremely satisfied” compared to people that spend less than $500/month.

Brian Dean | Backlink Surveyor

Backlinko results for satisfied with SEO services

Specifically, business owners who spent less than $500/month were 75% more likely to be dissatisfied than those that invested at least $500/month on SEO.

Backlinko results that are dissatisfied with lower SEO spend

The key takeaway of the study is this: small business owners who spend more than $500/month are significantly happier with their SEO provider than those who spend less than $500/month. Want to know more? Read Backlino’s entire study and SEO Services Report here.

So What Does this mean for Car Dealerships?

Automotive SEO is such a crucial part of your car dealership’s digital marketing strategy because it provides a competitive advantage over the competition. Automotive SEO modifies the relevancy of navigation links, meta-tags, headlines, content, and keywords to help your dealership website rank higher in search engine result pages (SERPs). While you could forgo SEO and focus on other traditional marketing methods (like radio or TV ads), all you’re doing is reaching out to the public in hopes of finding people in the market for a car. SEO for the automotive industry is designed specifically to increase the likelihood that your dealership will be found by consumers who are actually in the market for a new or used vehicle by targeting the keywords used within the research and buying process.

You want to make sure that your SEO only targets relevant, authoritative sites with content related to the auto industry (or interesting locales in your area). This ensures that your dealership’s site is not getting mixed in with spam and that advanced relevancy is created between your site and the sites that link to you. Paying for an expert SEO provider, such as Dealer Authority, ensures that your site is getting the optimized attention it deserves.

Here are some examples of two of Dealer Authority clients’ Google keyword rankings over a three-month and lifetime span. Note that most of the keywords are ranking on the first page on Google (the most important search engine to rank for).

3 months Lifetime

Having #1 Google page rankings for clients is what most SEO providers strive to do. Paying for quality SEO services from experts in the field, like those provided by Dealer Authority, assures that businesses get the results they want.   

Our automotive SEO product is always being refined to provide clients with the absolute best service in the automotive industry. Our experienced team never takes shortcuts and we are available whenever you need us. Our product follows Google’s guidelines and adapts in order to best serve our clients. In the end, we know that your success is our success. We love working hard to see you grow! Contact us today and let’s start working on a plan for you to get ahead of—and stay ahead of—your competition.

Automotive SEO Car Dealers Website

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